Prospects make shallow, instant judgments.

We want prospects to judge in our favor. Is our first sentence good enough?

Our first sentence choices will interest and engage our prospects ... or turn off their confidence in us. Do our new distributors have proven first sentences that work? Do we? Are we creating new first sentences with trained formulas?

What happens when our distributors don't have effective an first sentence? They stop talking to prospects. Game over.

Our prospects guard their time. They give us a chance for about ... a sentence. Then, they decide to proceed with our conversation or not. Let's wow our prospects in our first few seconds.

Discover many types of successful, fun first sentences in this book that get positive reactions from our prospects.

We can't start with a second sentence, so our first sentence better be good.

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